Posts Tagged ‘Sonya Kashmiri’

Estethica at YOOXYGEN

October 5, 2010

Estethica - Yooxygen Film

The British Fashion Council launched a collaboration with the virtual boutique for fashion & design yoox.com that will act as the official online retail partner by creating the first online retail space for its ethical talent showcase Estethica. Launching during London Fashion Week in September 2010, YOOXYGEN (yoox.com’s eco-friendly initiative), will present a selection of Estethica designers’ Autumn/Winter 10 collections on yoox.com with special contents, videos and exclusive interviews profiling this groundbreaking initiative.

Estethica showcases the very best of sustainable, innovative fashion. Designers selected for the first season of this collaboration and available on the new YOOXYGEN’s ethical retail space include: From Somewhere, Goodone, Henrietta Ludgate, MAXJENNY, Nina Dolcetti, Sonya Kashmiri and Environmental Justice Foundation (EJF).

Caroline Rush, CEO (Joint), British Fashion Council said, “We are very pleased to be collaborating with yoox.com for its YOOXYGEN initiative. Estethica was established to showcase collections of progressive designers working in ethical fashion, this online retail space will offer our leading ethical designers an opportunity to compete in the mainstream and gain greater worldwide visibility.”

Over the past eight seasons Estethica, sponsored by Monsoon has become the epicentre of sustainable fashion at London Fashion Week. Over the past year the BFC has developed this initative to offer mentouring support to a selection of emerging ethical designer businesses.

In line with its commitment to eco-sustainability and its research and promotion of new approaches to creativity, yoox.com now supports with this collaboration also the new scene of sustainable fashion, offering its global presence & reach to bring emerging British talent around the world.

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Pop-up Shop at From Somewhere

June 16, 2010

From Somewhere’s shop on Portobello road will be host to some of the best eco-brands from the 24th of June until the 3rd of July. The pop-up shop will be stocking UK’s best Minna, Junky Styling, From Somewhere, Sonya Kashmiri, MTLables, Nina Dolcetti and US eyewear label KAYU.

An evening of wine, aperitivo and goody bags, will launch this great opportunity to pick up some beautiful pieces to show off this summer.

Choose from ready to wear brands such as Minna’s delicately designed lace dresses, recently chosen by the British Fashion Council for the Estethica mentoring programme, or from the veteran east-end fashion label, Junky Styling, who offer their one-off redesigned pieces produced from recycled suits and shirts. For all you fans of From Somewhere, the beautifully up-cycled new spring summer collection, produced from the highest quality materials will also be available at discounted prices.

Pick up one of Sonya Kashmiri’s beautifully designed and thoughtfully handcrafted vegetable tanned leather bags, or a pair of Nina Dolcetti’s daring, architectural and design led shoes made from up-cycled leather with beautiful hand details.

You will also find MTLabel’s lovely leather clutches, hand cut and stitched, and KAYU’s range of bamboo sunglasses, which, as part of their ongoing campaign against preventable blindness, will fund one sight restoring surgery in a developing country with every pair sold.

Be the first to sample Green People’s amazing new ranges of mineral make-up and menswear grooming products.

Come and get a hold of some inspiring collection pieces, samples and all sorts at the From Somewhere shop on 341 Portobello Road until the 3rd of July.

With thanks to Green People and Speciality Foods.